La coste

The history of Lacoste is the story of a tennis legend whose inventions changed the entire sport and revolutionized the clothing industry forever. Born in 1904, Ren Lacoste wins his first tournament aged 17 and the French Open for the first time in 1924. The press notes his perfectionist approach and predicts a player of great class. Victory follows victory. Ren Lacoste wins 10 Grand Slam titles at the French Open, Wimbledon and Forest Hills.

Created in 1933, the famous L1212 petit piques shirt was the answer to the specific requirements of a small elite group of sportsmen. Supported by the exploits of its founder and by the legendary crocodile, an emblem that quickly became famous, the Lacoste polo soon became popular with the public and a great brand was born. From these values and the idea of the sport to which they were linked, Ren Lacoste, the champion, invented sportswear. Our Logotype recalls the sporting origins of the Lacoste brand. The CROCODILE was the nickname given to Ren Lacoste for his legendary tenacity out on the court.

Our brand signature LIFE IS A BEAUTIFUL SPORT invites our customers to take part with control and panache, always combining the quest for performance with a concern for elegance. The Lacoste brand has been a symbol of relaxed elegance since it was first introduced to the world in 1933. Underpinned by its authentic roots in sporting achievement, Lacoste makes a unique statement of style and sophistication through a large range of clothing products and lifestyle accessories for men, women and children.

Lacoste offers more than just clothing. We promise customers a unique design for a unique lifestyle. This promise expresses an attitude designed to inspire our customers and create a strong bond between them and the Lacoste Brand. Persianas Retail opened Nigeria’s first Lacoste store in Lagos in December 2013 at The Palms Shopping Mall, Lekki. On 21st September, a new Lacoste store was opened at Ikeja City Mall to offer our customers a taste of the authentic Lacoste apparel, with high performance, elegance and a unique customer service delivery never seen before in Nigeria retail environment.

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